“Cradle to Cradle,” by William McDonough & Michael Braungart, has been selected to be Be Green Packaging’s Book of the Month.
Read “Cradle to Cradle” by the end of June, take our quiz (available on our blog near the end of June) and you could win a T-Shirt, a free copy of July’s book of the month, or other great prizes. Start reading today!
Summary: “‘Reduce, reuse, recycle,’ urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, ‘cradle to grave’ manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective… Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new…”