The words “green” and “sustainability” have emerged as common vernacular in business and consumer markets. Yet as companies and individuals attempt to ride the “Green Wave,” some are finding the waters to be more difficult to navigate than they imagined.
That is why Be Green Packaging has chosen to feature Daniel Etsy and Andrew Winston’s Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.
Green to Gold offers anyone interested in the “Green Wave” an opportunity to learn strategies and tips for creating value in a green market. The book takes readers through examples of companies that are “going green” and assesses the impact of their choices on, not only, their bottom line, but also their customers, suppliers and their reputation. The 2009-revised edition also contains a new preface outlining the forces driving green business, and includes discussions of green supply chains, hurdles, and environmental policies.
It has been called “the definitive book on the greening of business” and, for this reason, is Be Green Packaging’s July Book of the Month.