Be Green Packaging Executive Invited to Google Headquarters for the Green Products Innovation Institute Launch

Governor Arnold Schwarzenegger announced yesterday, in the presence of business, government, academic, and environmental leaders, the historic launch of this nation’s first, non-profit Green Products Innovation Institute (GPII). With their headquarters based in San Francisco, GPII’s mission is to develop “comprehensive chemical standards for every day products that are safe and healthy for humans and the environment.”[1]

Leaders convened at the Google headquarters in Mountain View, Calif. to listen to speakers including Professor Martin Fischer (Standford), Matt Petersen (Global Green), Vance Bell (Shaw Inc.), Chad Hurley (YouTube), Michael Volkema (Herman Miller), Wendy Schmidt and Co-Founder of the GPII, William McDonough.

Click here to watch the full press conference.

In 2002 McDonough and partner, Michael Braungart, wrote the book “Cradle-to-Cradle,” which has since become a highly regarded certification process and will become a cornerstone for GPII’s framework. Since then, MBDC (McDonough Braungart Design Chemistry) has been certifying products and companies within a wide range of industries.

Be Green Packaging LLC, a Santa Barbara, Calif. based company, was the first food packaging company in the United States to be awarded the coveted Cradle-to-Cradle certification. Be Green Packaging received their first certification in 2008, was recertified in 2009, and plans to petition for recertification in July 2010. Be Green Packaging is now working with a handful of Fortune 500 companies helping to produce innovative consumer packaging for everything from health and beauty products to telecommunications.

Since its inception in 2007, Be Green Packaging has been a leader in the green packaging movement and is anticipating the industry’s continued growth with the help and direction of GPII.

More information on GPII and Be Green Packaging can be found at and