P&G Reduces Plastic in Packaging Design

Procter & Gamble Co. gave Gillette Fusion ProGlide’s packaging a “future friendly” facelift by reducing plastic and incorporating moldable pulp.

With 57 percent less plastic than the original clamshell outer packaging and razor tray, the redesign is made of fibrous materials such as bamboo, sugar cane and bulrush. The mixture is made into a liquid slurry and then molded into place, a technique the company said is “stretching the boundaries of what moldable pulp can do.”

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